Tag: social media marketing

We all love Pinterest and can't get enough of how much we have to pin everything. One thing I did find a little tedious at times is having to use their Pin it button. For simple pins here and there it's straightforward. Basically I decided to scope around for something a little more intuitive and quick to pin. I noticed Firefox and Chrome have a few extensions/addons that are pretty suitable for pinning.

If you currently use Firefox web browser, there's one addon that is easy and quick to the pin. All you have to do is install the addon and it gives you the ability to just right click and pin any image you see on a website. Why is this better? Well, first there wasn't many offered on the Firefox addon, and the other one I tried, (there was only 2 available last time I checked) was not as efficient. The Google Chrome had many extensions available already and what I found the most suitable was the one I'm currently using.

My Recommendations

Firefox add-on: Pinterest Right Click - It's simple, you right click on an image and you'll see the "Pin Image" with Icon

Chrome add-on: Pinterest Pro - Right click any image from a website, hover over images on Pinterest and it'll instantly zoom (I found this can be annoying too at times, so I ended up turning it off), popular pin dropdown where you can see a random list of popular pins from the browser toolbar.

I'm sure as time goes by there may be better ones available, but these are probably the easiest to use. I didn't like the fact that when I'm on a website and I wanted to pin multiple images it'll transition to a pin display and I'd have to repeat that process again. I've noticed it also juices up a lot more memory on the browser too, so eventually if you're a pin addict you're browser/computer will start to slow down.

As you may know already, Facebook is now offering Timeline for Facebook Pages.Can this be good for better branding your page??

The real question at the time was, why wasn't Timeline offered for Facebook Pages? Well, if you haven't noticed already, there's an announcement on the top of your page that they are now going to make the permanent changes by the end of this month (March 30th, 2012).

Here's my personal input on having the Timeline offered for Facebook Pages which will be listed below of the pros and cons about the new Facebook Page layout.

I won't write really long articles as usual and try to keep them brief. So below is the pros and cons of having the new Facebook Timeline feature for pages, and how this can be beneficial for businesses.

Advantages

Facebook Cover Photo - add visually stunning images to appeal and attract new users while amusing your current ones.

Timeline - It can get really annoying when posting things on your page. Sometimes I just hate the fact that I have to keep scrolling down to view all updates on one of my interests/likes. Utilizing a 2 column feature while having dates to jump to really organizes things and covers more grounds.

Private Messaging - I wouldn't say this is directly related to Facebook Timeline addition, but more of a new feature. This feature basically lets users directly from Facebook Pages message privately with each other.

Disadvantages

The biggest thing most will notice is the landing tabs application. This pretty much is gone now and may kill marketing significantly. I can't imagine what the creators feel about this, since I 'm assuming they were using this to their advantage to earn revenue.  Now I can't say from certain, but sources have said that, the non-fan welcome page that was previewed before liking the page only produced 10% of page app traffic. The 90% were mainly from published ads or links which didn't really require the benefits of having the landing tabs.

Before I conclude this article, I want to point out that having a great cover photo to market your page can be a great asset. However, there are some guidelines and rules upon what you put on the cover photo. Some of the things they won't allow is your cover photo saying something such as, "like us!" "buy from here" "big sale 25% off!" any form of asking users to download from your site, or contact information such as a phone number or website address.

One of the biggest talks lately has been Pinterest. It has been talked about recently over and over again, why? It's the fastest growing social community site in history. The addiction to Pinterest is just overwhelming. It's easy to use and it's more friendly than using Tumblr. Some of the late gamers jumping on now are businesses. What they don't realize is that it caters towards online stores! Really easy and intuitive. It's also a bonus for SEO which is why some of the key players in the marketing industry have utilized this powerful growing social site before it's too late.

Everyday ModSession searches for the next popular social media site, yes...this is it everyone. It can't really get any easier than this for now. I'm sure it will only continue to improve as Pinterest tries to keep up with the popular demand.

Currently, the only way to join Pinterest is to be on a waiting list. Typically, it takes about 1-2 weeks to get accepted from what I remember. However, once accepted, you will be able to send invites to other friends so they don't have to painfully wait to get their Pin-the-board fix.

For businesses, learn to accomplish the best SEO on Pinterest as well as your general interaction with your other social media networks. Treat Pinterest the same as you would with Twitter, Facebook, G+ or Tumblr and you will gain the followers you need in no time.

So everyday I talk about Google+ and how it's great, the next big social networking site, taking over the world...

The responses I get from people? "FAIL."

Ok, sure I hear them, and I'll even let it slide that for regular end users who have tried or heard about Google+ will believe that it's another failed product. Facebook was able to create a community by bringing in end users such as yourself by first originating a small niche through college students. Eventually it evolved by establishing a network of friends, family, business people to connect with each other, this is how a typical social networking site usually works you could say. Now, Google+ the way I see it, the hype will work backwards....what do I mean by that? Because Google is dubbed the king of search engines, businesses will be the ones who will create the network for the end users. This is such a great opportunity for businesses to jump on the bandwagon and create a Google+ Page. I don't mean a profile, I'm referring to an actual page (much like Facebook's fan page).  The first advantage and probably the biggest right now is that Google+ can be found on search results. I personally experimented a few pages myself and the results are there. I don't want to bore too much about this article explaining in specific details so I'll just list out why it will help.