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Tag: cover photo

Facebook Offers Timeline For Fan Pages

As you may know already, Facebook is now offering Timeline for Facebook Pages.Can this be good for better branding your page??

The real question at the time was, why wasn't Timeline offered for Facebook Pages? Well, if you haven't noticed already, there's an announcement on the top of your page that they are now going to make the permanent changes by the end of this month (March 30th, 2012).

Here's my personal input on having the Timeline offered for Facebook Pages which will be listed below of the pros and cons about the new Facebook Page layout.

I won't write really long articles as usual and try to keep them brief. So below is the pros and cons of having the new Facebook Timeline feature for pages, and how this can be beneficial for businesses.

Advantages

Facebook Cover Photo - add visually stunning images to appeal and attract new users while amusing your current ones.

Timeline - It can get really annoying when posting things on your page. Sometimes I just hate the fact that I have to keep scrolling down to view all updates on one of my interests/likes. Utilizing a 2 column feature while having dates to jump to really organizes things and covers more grounds.

Private Messaging - I wouldn't say this is directly related to Facebook Timeline addition, but more of a new feature. This feature basically lets users directly from Facebook Pages message privately with each other.

Disadvantages

The biggest thing most will notice is the landing tabs application. This pretty much is gone now and may kill marketing significantly. I can't imagine what the creators feel about this, since I 'm assuming they were using this to their advantage to earn revenue.  Now I can't say from certain, but sources have said that, the non-fan welcome page that was previewed before liking the page only produced 10% of page app traffic. The 90% were mainly from published ads or links which didn't really require the benefits of having the landing tabs.

Before I conclude this article, I want to point out that having a great cover photo to market your page can be a great asset. However, there are some guidelines and rules upon what you put on the cover photo. Some of the things they won't allow is your cover photo saying something such as, "like us!" "buy from here" "big sale 25% off!" any form of asking users to download from your site, or contact information such as a phone number or website address.

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Facebook's Timeline Will Be Mandatory Soon

So this has been known for some time now that Facebook Timline will eventually convert. However, in the next few weeks, Facebook has announced that it will be a mandatory change. I managed to try it out about a month or so ago and have gotten used to it already. I don't have an imagination of a kid like I used to, so I figure I search to see if anyone has already designed some creative cover photos. You can definitely find some unique ones as I just combined my main profile picture to the cover photo to look like one full picture. I also photoshopped some other social network sites I have and small info about my other sites (I basically spammed myself on the cover photo - hint good way to promote yourself/biz *cough*).

Now, there has been rumors that Facebook will lose a lot of users because of this change, and how they have this whole 'mandatory' will make a huge impact. I understand that users are upset, but for a significant amount of people to quit Facebook? I highly doubt it. People will adapt, forgive and forget. Unless......Google+ somehow snagged Facebook users (like how Facebook did with MySpace :P ) Who knows!

So here's my personal take on some pro's and con's with Facebook's Timeline.

Positives
  • Fun, Creative, Unique Cover Photos
  • Can quickly look back to your past and reminisce those nostalgic events
  • Feature a post on your profile to get those people to notice it!!
  • Little more organized, looks weird at first but you'll get used to it.
Negatives
  • If you didn't know, but plastering your personal photo as your cover photo will show to the public
  • Timeline can reveal your dark past EASIER (better delete those old ex pictures and comments!)
  • If you don't feature something, sharing something on your profile may seem smaller now since it's in 2 columns
  • Might be hectic and confusing BECAUSE there's 2 columns
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