L.A. Kings Are NHL’s Twitter Champions Too [INFOGRAPHIC]
The NHL's Los Angeles Kings paraded through downtown L.A. on Thursday to celebrate the franchise's first Stanley Cup championship. But the team didn't just win on the ice -- they whooped the rest of the NHL in the Twittersphere, too.
Over the course of the playoffs the Kings were mentioned in 1.4 million tweets. Which team had the second-most mentions? The Boston Bruins, at a lowly 830,000.
There's a pretty simple lesson here: Combine the most improbable playoff run in NHL history with a departure from pro sports teams' typically staid social media approach to dominate the digital conversation.