Facebook Offers Timeline For Fan Pages
As you may know already, Facebook is now offering Timeline for Facebook Pages.Can this be good for better branding your page??
The real question at the time was, why wasn't Timeline offered for Facebook Pages? Well, if you haven't noticed already, there's an announcement on the top of your page that they are now going to make the permanent changes by the end of this month (March 30th, 2012).
Here's my personal input on having the Timeline offered for Facebook Pages which will be listed below of the pros and cons about the new Facebook Page layout.
I won't write really long articles as usual and try to keep them brief. So below is the pros and cons of having the new Facebook Timeline feature for pages, and how this can be beneficial for businesses.
Advantages
Facebook Cover Photo - add visually stunning images to appeal and attract new users while amusing your current ones.
Timeline - It can get really annoying when posting things on your page. Sometimes I just hate the fact that I have to keep scrolling down to view all updates on one of my interests/likes. Utilizing a 2 column feature while having dates to jump to really organizes things and covers more grounds.
Private Messaging - I wouldn't say this is directly related to Facebook Timeline addition, but more of a new feature. This feature basically lets users directly from Facebook Pages message privately with each other.
Disadvantages
The biggest thing most will notice is the landing tabs application. This pretty much is gone now and may kill marketing significantly. I can't imagine what the creators feel about this, since I 'm assuming they were using this to their advantage to earn revenue. Now I can't say from certain, but sources have said that, the non-fan welcome page that was previewed before liking the page only produced 10% of page app traffic. The 90% were mainly from published ads or links which didn't really require the benefits of having the landing tabs.
Before I conclude this article, I want to point out that having a great cover photo to market your page can be a great asset. However, there are some guidelines and rules upon what you put on the cover photo. Some of the things they won't allow is your cover photo saying something such as, "like us!" "buy from here" "big sale 25% off!" any form of asking users to download from your site, or contact information such as a phone number or website address.
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